Project Description

Tree surfers is an adrenaline-pumping, heart-thumping bird’s eye tree top experience of high ropes, along a complex of ladders, rope bridges, zip wires and walkways. Situated in the stunning Tamar Valley on the Devon and Cornwall border, Tree surfers is a fantastic day out for the whole family.

The Brief:
Having found a need to cater for younger family members, a new junior course was to be built for 4-12 year olds. With the build of the course rapidly nearing completion, Tree Surfers approached us for help to promote this new course.

The Solution and outcome:
Following initial strategy and branding meetings, we developed a 6-week marketing plan to actively promote the new junior course across the region and to target holidaymakers. This included literature development, distribution plans, online marketing, social media planning and management, competitions, web content and updates (which led to a new website design), email / e-newsletter marketing, blog writing, photo shoots and PR activity. In addition to this, Six Degrees Marketing provided advice and guidance on up-selling other areas of the business eg: Birthday party packages.

A successful launch of the junior course led to Six Degrees Marketing being asked to work as an outsourced marketing department for Tree Surfers during their busy peak summer season, developing a plan and carrying out marketing activity and providing marketing support and advice to the team.

Client comment: “The support, drive, knowledge and creativity Six Degrees Marketing has provided us during our peak season has enabled us to focus on running the business, safe in the knowledge that our marketing was being taken care of by a true professional.” Kate Blake, Owner.

To see how we can help you with marketing planning and marketing activities to elevate your business contact us now.