The Cassel Centre is a South East London charity based in Lewisham working with adults, young people and children to provide cost effective counselling, psychotherapy, CBT and therapeutic social work.
The Cassel Centre also play a large part in developing the next generation of counselling, psychotherapy, CBT, Arts & Drama therapists and social workers through fantastic work experience and training opportunities.
The Cassel Centre had been running for years with inconsistent branding and a severe lack of images to effectively portray all the good work they do. In order to raise their profile, they required a revised brand identity and logo.
The solution and outcome:
Following an initial meeting to determine the Cassel Centre’s requirements, a full brand brief was developed to ensure we accurately understood the charity and it’s aims & objectives.
From this, brand guidance (including a full brand extension document) and logos, were developed.