Project Description

The Cassel Centre is a South East London charity based in Lewisham working with adults, young people and children to provide cost effective counselling, psychotherapy, CBT and therapeutic social work.

The Cassel Centre also play a large part in developing the next generation of counselling, psychotherapy, CBT, Arts & Drama therapists and social workers through fantastic work experience and training opportunities.

The brief:
The Cassel Centre had been running for years with inconsistent branding and a severe lack of images to effectively portray all the good work they do. In order to raise their profile, they required a revised brand identity and logo.

The solution and outcome:  
Following an initial meeting to determine the Cassel Centre’s requirements, a full brand brief was developed to ensure we accurately understood the charity and it’s aims & objectives.
From this, brand guidance (including a full brand extension document) and logos, were developed.

Client comment: “The logo looks so lovely!  I am not very visual and never thought I would get excited about a logo but it has happened.  I really think it is a fabulous logo.  I have seen some other organisation’s logos with 2 CCs and yours is definitely the very best Christine De lonno Chief Executive.

If you would like to know how we could help you and your business grow, contact us today for an initial chat.