Project Description

The Salon, Torquay is one of the Bay’s most sought after hair salons. Located in the popular Wellswood area of Torquay, The Salon specialises in fine, damaged hair and problem scalps. Working closely with Philip Kingsley over the years, their moto is the same, “for hair to be beautiful, it has to be healthy!”

The brief:
The Salon approached Six Degrees Marketing for help with their overall marketing strategy and marketing activities. They knew they wanted to raise their profile and increase their local client base, but were unsure how to tackle this.

The solution and outcome:
Following an initial meeting to determine aims and objectives, Six Degrees Marketing developed a strong marketing strategy and annual marketing plan. This included: brand development, development of marketing literature (offers / promotions), copy writing, graphic design, printing, website updates, social media management (promotions and competitions), database development, email marketing, promotions, advertising and recommendations.

Since Six Degrees Marketing has taken on the marketing of The Salon, they have seen a significant increase in their client-base, have a clearly defined brand image, benefit from professional marketing support and advice (which available at any time via email, phone and face-to-face meetings).

Client comment: “I am delighted to be working with Six Degrees Marketing. Not only has their input been driving us as a team, but also driving our sales. Through their creativity, knowledge, flexibility and focus, we can get busy managing our Salon whilst they are busy driving the business forward working on our marketing activity. And we are seeing great results!” Ian Redwood, Owner

To discuss how Six Degrees Marketing can help you raise your profile or act as your marketing department contact us now.